Measuring Results
Conversion rate here means the percentage of leads that actually turn into a booked job. For most local trade services running Meta Lead Ads, a lead-to-booking rate somewhere between 15% and 35% is typical — wide variance depending on trade type, how quickly follow-up happens, and how strong the initial offer was.
Speed matters more than almost any other factor: a lead contacted within minutes converts at a meaningfully higher rate than one followed up with hours later, since the customer's intent is highest right at the moment they submitted the form. This is the entire reason Donded's booking-link email fires automatically the instant a lead comes in, rather than waiting for a human to notice it.
Comparing your own conversion rate to a generic industry average is less useful than tracking your own trend over time. A rate that's climbing as you refine your offer and follow-up speed matters more than whether it matches some number from an unrelated business in a different market.