Your first conversation with the AI

There's no special syntax — describe what you want in plain language, the same way you'd explain it to a person. "I want to get more leads for hot water system repairs in the next month, budget around $20 a day" is a complete, usable instruction.

The AI will ask a few clarifying questions if something important is missing (an objective, a budget, or which service to focus on) rather than guessing — answer those and it proceeds to build the campaign structure, ad set, and a first draft of the ad creative.

Nothing goes live to your real ad account without you confirming it. The AI will show you what it's about to create and wait for your go-ahead before spending any money.